The Muskoka Founders Circle, Founders Choice Awards was held on October 22, 2025, at the Gravenhurst Opera House & Arts Centre.

This year’s applicant pool was inspiring and diverse, with entrepreneurs from across Muskoka presenting bold new ideas, innovative business models, and a deep commitment to strengthening our local economy. The Founders Circle is deeply grateful to every applicant who shared their vision and passion.

🏆 Finalist: AssetPool

Website: assetpool.com

AssetPool is a digital inspection and asset management platform that helps companies ensure compliance, safety, and operational excellence across industries. With real-time dashboards and customizable checklists, this tech-driven solution makes managing assets smarter and more secure.

🏆 Finalist: Bracebridge Bark House (*WINNER 2nd Place*)

Website: bracebridgebarkhouse.com

Opened just this Summer (2025), Bracebridge Bark House is a premium dog daycare and pet services centre located right in the heart of Muskoka. With enrichment-based programming, retail offerings, and grooming services, Bark House is built with love for pets and their people.

🏆 Finalist: Madeline Hockley Weddings & Events (*WINNER 1st Place*)

Website: madelinehockley.com

Madeline Hockley Weddings is a boutique wedding and event planning company that designs effortlessly beautiful, editorially inspired events across Muskoka. Known for timeless elegance and personalized service, Madeline is redefining how couples experience their most meaningful moments in cottage country.

🏆 Finalist: Screamy’s Ice Cream

Website: screamys.com

Screamy's Ice Cream creates hand crafted ice cream bars, cakes and pints in small-batches with big flavour. With subscription, pop-up carts, signature merch and a flair for fun, Screamy's is building connection and joy one treat at a time. Available in multiple locations in Muskoka, Founder Hannah is blending entrepreneurship with nostalgia to create delicious impact - and is now looking ahead to scaling her vibrant brand.

🏆 Finalist: Well Fed Inc.

Website: wellfedeatery.com

Well Fed Inc. is a quick-serve takeaway eatery offering wholesome, handcrafted sandwiches and comforting frozen meals for busy families and professionals. With a focus on real ingredients and reliable nutrition, Well Fed is redefining convenient food options in Muskoka.

At the conclusion of the competition:

First Prize: $10,000 cash award

Second Prize: $5,000 cash award

Additional Benefits:

-Access to mentoring

-Loan prequalification opportunities

-CRM software subscription

-CoWorking Centre Membership

-Connections to area business support networks

The level of talent and drive among Muskoka’s entrepreneurs is incredible, it’s never easy narrowing down to five finalists, but we’re thrilled to showcase these outstanding businesses that truly reflect the spirit of innovation in Muskoka.

The Muskoka Founders Circle extends heartfelt thanks to all applicants and enjoys celebrating entrepreneurship